TOO LITTLE TOO LATE….todays heartfealt gripe.
Pot Boy really does not want to always be the bringer of crummy news.
In fact he would far prefer to bring good news, even glad tidings of good incomes, thriving businesses and happy contented families in the licensed trade.
Pity is that the total numskulls at grass roots level in Punch and Enterprise have lost the plot piloted by some of their jobsworths that either have no guts or will to think out of the box or who are scared witless of indepent thought and of making a decision that has not been sanctioned from on high.
Yes, yet again it is the inexperienced timeservers that are the Business Development/Relationship Managers.
Make me laugh, make me cry, but these people are, with a few exceptions granted, utterly useless and the cannon fodder of their paymasters.
If they could get a job in the real world they would learn to grow up and smell the coffee.
Either they are totally lacking in practical experience or, as was admitted to Pot Boy this week, they are failed lessees that, gives me strength, are now telling new lessees what to do.
Two tragic cases hit Pot Boy where it hurt this week.
Both similar and both propping up the downright lie that the Pubcos are lending incredible financial support to struggling lessees so they are the good boys are they not.
Rubbish with a capital R.
The much heralded support is TOO LITTLE TOO LATE.
Numbers look impressive but its only scratching the surface.
City suburban pub in mid Yorkshire.
Since the smoking ban, trade has plummeted, linked with factories closing etc, etc.
Total sales now £275000, rent based on pre 2007 trade £68K (no you have not misred the rent,£68K !).
Application finally made last October for a rent reduction.
Temporary discounts given which expired in February.
Back to the original rent PLUS repay by installments the rent concession.
Savings all but disappeared.
20 years plus trade experience and told by the BRM that they were not competent.
Change in BRM (fourth in two years) and this week the rent is reduced by £20K.
TOO LITTLE TOO LATE.
Lease not saleable and in all probability the lessees will leave the pub penniless and whoever comes in will be at a rock bottom rent or even a TAW, PATHETIC.
Pub in the Cotswolds.
Request for a big rent reduction last year grudgingly granted but miles away from enough (£42K to £37K but Pot Boy thinks should have been £25K).
BRM recommends that the best way to generate trade is to spend your way out of it by theme nights, promotions, special food etc.
Pot Boy could be making this up, but the BRM is, would you effing believe it, is yet another failed lessee and failed BRM in a succession of other Pubcos, (How did this jobsworth get his current job? Heavens knows).
All the tricks of the trade are tried but the sales levels settle back into its original style.
Result a sizable increase in the overdraft and guess what,the bank says enough is enough.
Cash with order, buying out, desperation stakes and all because the wretched BRM could not admit that the Pubco support was TOO LITLE TOO LATE.
Insolvency is on the cards as is the final realisation that the rent is still massively too high.
Pot Boy looked at the price list of the draught beers and ciders from an independent wholesaler that supplied in the period of buying out.
Yes,you have got it.
Between 40%-85% savings could have been made in the free trade.
You wonder why the tied trade is in the soft and slimey.
Look into the eyes of the Pubco BRM.What do you see….the back of his scull, because there is nothing of any note in there.
Yours battening down the cellar hatch,
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