Enterprise Inns launches segmentation strategy for its 5,200 pubs?

By | October 2, 2015

Propel

Enterprise Inns launches segmentation strategy for its 5,200 pubs: Enterprise Inns has launched an pub segmentation initiative at two conferences at the NEC, Birmingham. More than 250 of its operations team and over 200 suppliers attended the Enterprise retail and supplier gatherings, which began yesterday and conclude today (Friday). Hosted by group commercial director Paul Harbottle, the conferences revealed how a more sophisticated approach to segmentation would underpin the company’s five-year strategy, and help unlock the potential of its 5,200 leased and tenanted pub estate, as well as its growing managed house division. Click on this LINK for full details

http://www.usenumberone.com/?p=8850

 

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